Using the AI Customer Retention Agent
The AI Customer Retention Agent helps you follow up with shoppers and previous customers after their first interaction with your store.
Its goal is to help your business stay connected with people who showed interest but did not complete a purchase, as well as customers who may be ready to return.
What the Agent Can Help With
The agent may assist with:
- Abandoned-cart reminders
- Welcome messages
- Post-purchase follow-ups
- Customer win-back campaigns
- Reorder reminders
- Product recommendations
- Messages for inactive customers
Abandoned-Cart Follow-Up
When an eligible shopper leaves items in a cart, the agent can prepare or send a reminder based on your settings.
Before activating a sequence, review:
- The timing of each message
- The number of reminders
- Any discount being offered
- The products shown
- The final call to action
Win-Back Campaigns
A win-back campaign is intended for customers who have not purchased recently.
Make sure the message is relevant and that any offer has a clear expiration date and accurate terms.
Avoid Sending Too Frequently
Too many messages can frustrate customers and increase unsubscribes.
Keep your campaigns helpful, space messages appropriately, and honor all unsubscribe requests.
Review Your Results
Look beyond the number of messages sent. Consider completed purchases, recovered carts, customer responses, unsubscribes, and whether a discount was required to generate the order.
Related articles:
- Using the AI Marketing Agent
- Tracking AI Agent Activity and Results